A Fully-Integrated,
Digital Inbound Marketing Agency

Inbound Marketing

Inbound Marketing is a method to attract your prospects & potential customers, letting them find you. Inbound works by engaging people who are most likely to buy what you’re selling with your content.

Applying the inbound marketing method includes a combination of website UX & UI, content creation & marketing, social media marketing & management, SEO & SEM, media planning-buying, among others.

Using this holistic approach, with the option of managing your customer relations using Hubspot’s CRM software, we target & attract quality traffic to generate qualified leads for your sales department. Based on inbound marketing essentials & strategy, we redesign websites and social channels based on your buyer’s journey, optimize your blog & make your content more engaging to your target audience, lead them from the stages of awareness to consideration, & finally increase your conversions using highly-converting landing pages placed at strategic points of their user interaction.

We’re proudly a Hubspot certified agency that will let your brand get noticed!
These certifications have helped us get a wider grip of the whole inbound-marketing process. Tribe 66 executes inbound marketing in order to attract, nurture and convert leads.

You may ask, what is HubSpot CRM Software!

It is what allows you to have all the actionable info on your prospects & leads in one place:

• Have a full you of your full sales funnel as you sort through deals according to your desired parameters.
• Record & track customer interactions & meetings made through calls, email, or social media by syncing with Gmail or Outlook.
• See what content a particular lead has consumed to personalize your sales team’s approach, or pick up where you left off.

We will help you have a top-notch customer experience by combining customer relationship management software with sales enablement techniques. This way, you’ll be implementing the inbound marketing method well beyond marketing campaigns and into your sales process.

Search Engine Marketing (SEM) & Media Planning-Buying

Harness the lead-generating power of search engine marketing campaigns & maximize the return on your SEM budget. Using in-depth keyword research & knowledge of your target audience’s search behaviors, we target converting keywords with actionable ad copy that leads them to optimized landing pages based on the inbound methodology.

Our dedicated SEM team uses analytics tools to pinpoint opportunities that maximize your marketing ROI even further.

We set your media plan aligned with the inbound content marketing strategy & make sure your brand communicates a strong marketing message through biddable media management, social media advertising, mobile in-app advertising, & of course, programmatic buying.

Next step is analyzing your data! We will help you find insights, whether it’s about your users, customer journey or attribution. We truly believe this is the only way to get the very best out of your digital media campaigns and tracking their real value after which we can amend strategies to ensure your digital growth.

Search Engine Optimization (SEO)

SEO Services Focused On Your Users & Not Just Search Engines

SEO is changing almost everyday with Google rolling out 500-600 core algorithm updates per year. At this point, the question becomes, “how can you keep ranking in organic results while keeping up with all these algorithm changes?”

We’re here to tell you that it’s not about optimizing your site for search engines (it hasn’t been for a long time), it’s about optimizing your site for your current & potential users.

In fact, Google, with over 92% of global market share, clearly states to “make pages primarily for users, not search engines”. This is the first basic principle in their Webmaster Guidlines.

Technical SEO Makes a Big Difference

This doesn’t mean you shouldn’t pay close attention to technical SEO & web development best practices, in fact, without good technical optimization, your optimization efforts won’t have the impact that they should.

That’s why our approach to SEO focuses on both the nitty-gritty technical SEO factors, and copywriting of engaging content based on your buyer’s pain points & search intent. We also prioritize SEO factors with the highest impact on your organic rankings on a case-by-case basis.

Take Your Content to Whole New Level with Inbound Practices

Gone are the days when you could write a 300-word blog post, rank on Google, and rake in the new accounts. Today’s competitive market has businesses looking for new solutions that build relationships and drive account acquisition. Keyword research is till one of the cornerstones of on-page SEO, but keyword selection can change dramatically once you consider search intent, pain points, & your potential user’s path on the buyer’s journey.

Don’t Just Increase Organic Traffic, Keep It

Measuring organic performance isn’t just limited to organic traffic numbers. In ranking your pages, Google uses more than 200 ranking factors.

User signals play a significant role in telling Google if your organic visitors are getting what they’re looking. When users click on your search result & land on your pages, how much time they spend on the page, and if they continue browsing to other pages send the right signals. Metrics like average session duration, bounce rate, & number of pages per session, among others, all play key roles in maintaining organic rankings, and pushing them higher in the results.

Make Your Site’s User Experience Support Your Content (and Vice Versa)

The metrics we just mentioned have a lot to do with your user’s experience. Great content can do a very good job in supporting and increasing these metrics, but if you don’t offer user-friendly experiences that create a comfortable flow to support their journey, then all that great content can have a lower impact than it should.

Our UX experts specialize in connecting all the dots while making sure your users stay connected to your site. Our UX techniques go beyond creating an appealing look & feel by enhancing your customers’ experiences & making it delightful to interact with your business.

In the end, SEO isn’t just about optimizing for keywords & increasing your organic rankings. Google algorithms have advanced to such an extent that almost every facet of your site plays a role in boosting your organic visibility. With Tribe 66, your SEO campaigns are taken to a whole new level because of our holistic & comprehensive approach to SEO.

Our SEO team’s accomplishments are remarkable and diverse: from helping global brands to fending off fierce organic competition.

With Tribe 66, you get quality organic traffic by optimizing your website for users & not just search engines.

Contact us now and start your journey to higher organic search rankings!

Social Media Marketing & Management (SMM)

We are your strategic digital inbound marketing partner in creating brand awareness through building and maintaining an engaged fan base; creating online activations that go hand in hand with the ongoing marketing activities; developing and deploying online advertising campaigns driving quality leads to the website.

Our design team also boosts your branding using the latest design trends backed up by data-driven studies of user experience, behavior, & the psychological impact of design elements.

To do this right we always start with an inbound strategy which defines the way forward to reach your brand’s ultimate objective!

1. Define your brand online
   • Objective and goals
   • Tone of voice
   • Targeted Personas
   • Buyer’s Journey
2. Conduct a competitive benchmarking
3. Audit your digital presence
4. Recommend suitable platforms for your business
5. Set a content plan per platform
6. Define community management guidelines and response strategy
7. Set the ideal monitoring system to aid in reporting and optimization

YES it is a lot of work but we enjoy strategizing – this is the core of inbound marketing because here is where everything gets linked to be put in action.

Website UX/UI & Development

Your website is your digital face, it represents your brand in the online marketplace!

They say first impressions last the longest. Your website might have page after page of engaging content but if user experience suffers, your web traffic and conversion rates suffer with it. That’s why at Tribe 66 we pay special attention to every little factor that might affect a user’s experience.

Having been in this industry for years, we’ve come upon multitudes of websites with different levels of aesthetics & technicalities. This exposure gives our team the ability to assess and recommend the best possible solutions according to your business objectives & online marketing targets. 

Our web development solutions, responsive website designs, custom e-commerce and intranet experiences using the latest and proven web technologies are lead by a team of highly-skilled and certified UI (user interface) /UX (user experience) designers and developers who materialize your vision of online presence into reality.

These thriving experts have been able to convert complex structured ideas into well-formed intellectual user-friendly websites. We have completed the projects with great perfectness!

Why choose us? Because the websites we build are flawless!

We assess your website in all its aspects of:

1. Content
2. User Experience (UX) & User Interface (UI)
3. Website code & architecture
4. Content management system
5. Search engine optimization
6. Social media integration

This allows us to present you with recommendations & solutions based on best-practices while aligning with your brand’s identity, business objectives, budget, & timelines.